We’re passionate about changing the way people energize.
Coffee is wonderful. And, it’s an external source of energy that can be taxing to your adrenals and nervous system in the long run.
How it All Started
You could say I had my "own personal 2020" in 2015—we're talking "leaving a cult, death in the family, 2 emergency surgeries, a move across country, & a huge falling out with my family" levels of stress. And then I had a baby. Most moms drink coffee to get through, but my nervous system was fried and coffee only made it worse.
I tried every coffee alternative I could get my hands on, but nothing hit the spot. I wanted something that was:
Freakin' delicious, and robust enough to scratch the coffee itch. Free of gluten, grains, and "natural" flavors. Both energizing and nourishing. Packed with health benefits. I mean, if you're gonna drink something every day...shouldn't it be AMAZING for you?!
Rasa Was Born
My "perfect coffee alternative" didn't exist, so I decided to take matters into my own hands and make one.
I partnered with an herbalist and we crafted a dark, rich, and roasty coffee alternative, loaded with adaptogens.
We tested our new herbal coffee on some coffee-lovers at a Thanksgiving dinner—they were in love! And so Rasa was born. What started out with my elbow-deep blending herbs in my kitchen has become a movement that has changed the lives of tens of thousands of people. We'd love for you to join us in this energy revolution!
What Gets Us Up in the Morning
Well, besides the Rasa, that sure helps!
At Rasa, there are three main cylinders in our engine:
Sustainability: Our Herbs
When it comes to our herbs, we believe in relationships. Relationships with our growers and wildcrafters, with the regions and cultures our plants call home, and most importantly, with the medicines themselves. Because of this we buy herbs differently than most, resulting in potent, pure, and sustainable product offerings.
We’re committed to staying 100% organic, continuously improving our sustainability and testing, sourcing directly from traditional growing regions, and promoting quality herbal education with the help of our Resident Herb Nerd Ben LeVine (former sourcing wizard at Celestial Seasonings, pictured here.)
Adaptogens are Nature’s antidote to stress. These herbs live in harsh conditions around the world, meaning they have not only learned how to be resilient in the face of stress but these badass mofos actually thrive in stressful environments.
To be characterized as as adaptogen, an herb must meet these 3 criteria:
It must be safe in normal therapeutic dosesIt must help your body holistically resist a wide variety of stressorsIt must have a normalizing effect on overall body function, helping your body to maintain homeostasis (read: balance, baby!)
Energizing from Within with Adaptogens
Adaptogens help you to freak out slower (& less intensely!), and recover faster in response to stress…all while increasing stress resilience overall.
These amazing superherbs work through both your hormonal and nervous systems to help your body cope with stress more effectively. This “multiple-pathway action” is known as “network pharmacology,” and is the opposite of pharmaceutical drugs, which are “one drug, one action.”
This is why we have a goal to get more adaptogens into more people by adding them to their go-to stress relievers. They help take it one step further, from just stress relief to true nourishment.
So go ahead, take a moment for yourself…have some Rasa and remember, we got you.
To sum it all up simply: Take Adaptogens Regularly