Not Tea, By Nature

Not Tea, By Nature

I’m a tea-person. In tea-language (aka Mandarin), we call this a chajin—that’s how much of a tea person I am. The center room in our house is a tea room. We have an actual teahouse in the mountains. Both my babies’ first words were “hot” and “water.” Tea is my medicine and my spiritual practice. I FREAKING LOVE TEA.

RASA IS NOT TEA. BY THE NATURE OF WHAT TEA IS. RASA IS…

NOT TEA, BY NATURE. NOT-TEA-BY-NATURE. NOTTEABYNATURE. GET IT?

(say that quickly out loud if you don’t get the joke - or if you’re with people and talking to yourself would be seen as “weird” then we’ll just give it to you👇)

Look, I could go on for literal days about what tea is & why it’s important to me. I’m not going to do that here (but if you want to learn about tea, please check out the Global Tea Hut—THAT IS TEA!), but I will say a few key ways that Rasa is not tea:

  • Because...it’s not tea. 🤓 Tea is, by definition, from the camellia genus (not necessarily just sinensis, though, as is commonly thought—there are numerous species of tea that we drink!)
  • It could technically be called a tisane, if you hate me. If you want future-me to roll in my future grave, please, by all means call it a tisane. 🙊
  • It’s not tea because we don’t want it to be, plain and simple. 😤 We’re not disrupting the tea market (& there's a bunch of strategic business reasons for that). I also don’t see people using tea to override their body’s signals in the same way they do with coffee (there are a lot of reasons this might be, not the least of which is a lovely little amino acid called “L-theanine”). We created Rasa, we get to call it what we want to dagnabbit! (insert “It’s my party and I’ll cry if I want to.” 🎵) Until we tell you otherwise, we do coffee alternatives, full stop.

IT’S NOT KOFFEE EITHER DAMMIT.

We dropped the “Koffee” from our name in 2018—it was confusing to many, and besides, we had Dirty Rasa in the pipeline and how could we call it koffee if it had coffee? 🤯 Exactly.

But alas, that Koffee is hard to shake! But together...together, we can help that Koffee die faster than an iPhone battery on the eve of a new version launch. 😵

Repeat after moi: “Rasa.”

There, that was pretty easy, yah?

Just remember: every time someone calls us Koffee, a Lopa loses her wings. True story!

And every time someone calls it just Rasa, a flower blooms in a far away forest (and some hippie chick thinks it’s a sign from the universe).

Hey, at least we’re not these guys*:

 * But also, how badass is their boldness? Go Chock Full O'Nuts, go! 


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