Why'd We Reduce the Price of Our Sampler Packs?

As we have grown as a business, we have been buying herbs in larger and larger quantities. For example, we bought our first **shipping container-load** 😱 of chicory this year, cutting our chicory costs in half.
Additionally, as we have become a more reliable partner for our co-packer (& a more meaningful part of their business), we've been able to do larger and larger production runs, dramatically increasing our economies of scale on our 1 oz bags specifically. These little measures were adding up, and when we recently recalculated our margins on our Sampler Packs, we were shocked to see they were over 60%! For context, we aim for a 50% margin on all of our products, because this is what feels both fair to our customers and healthy for our business.

So we dropped our prices on Samplers by 20% (which results in about 10% margin reduction), because when we save on costs, we pass it on to you. 👍