“Having integrity really helps me to be productive. If I am proud and fully standing behind all of my decisions in the business, and I am executing in the business in accordance with my values, then I don’t have energy, thought, and money tied up in feeling like I didn’t quite do the right thing. Having a strong compass of values helps me to make decisions faster and choose *which* decisions to make more quickly, as well.” - Lopa van der Mersch, founder of Rasa