Values
1. INTEGRITY &               2. DELIGHT &              3. WELLNESS &                 Â
QUALITYÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â BALANCEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â VITALITYÂ
For us, integrity means being    "Rasa", in essence, means.     I often joke that I aim
in alignment in both word       "to delight in existence." That    to "heal the world, Â
and deed. We walk our talk in    sentiment—finding delight &    one adrenal at aÂ
everything from marketing       beauty in the littlest things      time." Health is truly Â
to conflict resolution. Ensuring    that makes life most vibrant.    wealth & vitality is aÂ
our products are of the best      Rasa Koffee helps bring        symbol of the glow ofÂ
quality we know how to offer     balance to your body & mind,   aliveness we canÂ
is an act of integrity to us.       & we also prioritize balance:    have at any age.Â
                           work & rest, growth & ease,Â
                           striving & allowing.
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      4. SUSTAINABILITY &                 5. INNOVATION &
      HARMONY                          DISRUPTION
       You've got to have your head under       Ah, the fun part. Creation through
      a rock to not know that our health         destruction. We see that in order toÂ
      depends on the health of the earth.       make way for the new, the old has gotÂ
      At every stage of our business, from.      to give a little. We pride ourselves onÂ
      sourcing (especially chaga!), to pack-     innovating new products that meetÂ
      aging, to how and what we market,       the evolving needs of an evolvingÂ
      we choose earth first, especially when     species, and have the potential
      it's not easy. Harmony with earth =.       to disrupt behemoth industries and
      harmony with ourselves. We also prior-    daily habits that we take for granted—
      -itize harmony in relationships & prac-     replacing them with life-giving
      tice Conscious Leadership & Non-       alternatives.Â
      Violent Communication in all we do.
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